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For 8 years, Matthew Zabawa has developed the leading dealer-centric digital retailing tool, WebBuy. With a background in global product strategy at Ford Motor Company—where he helped shape the current Mustang and Explorer—Matthew brings over 15 years of automotive and tech expertise. He holds a Master’s in Engineering, an MBA, and a PhD in washing cars, lot attending, and selling cars. He now leads the charge in creating a better selling and buying experience online and in the showroom.
In today’s auto market, the dealership that responds first usually wins the deal. But it’s not just about replying fast — it’s about how quickly you can meet the buyer’s needs, from the first click to the final signature.
