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Matthew Zabawa

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For 8 years, Matthew Zabawa has developed the leading dealer-centric digital retailing tool, WebBuy. With a background in global product strategy at Ford Motor Company—where he helped shape the current Mustang and Explorer—Matthew brings over 15 years of automotive and tech expertise. He holds a Master’s in Engineering, an MBA, and a PhD in washing cars, lot attending, and selling cars. He now leads the charge in creating a better selling and buying experience online and in the showroom.

QR Code on New Car to start purchase
New Features, Digital Retailing

Feature Spotlight: WebBuy QR Codes

Placing QR codes on your vehicles creates a direct path for customers to buy your vehicle when you're not there.  They simply open the camera on their phone and jump right in to building a real deal or at a minimum create a lead for your team.

But, wait there's more... It's not just jumping into exploring payments.  There's many Calls-to-Action you can leverage QR Codes for with WebBuy:  "Buy Now", "Instant Trade Offer", "Prequalify Now", etc. 

No app downloads. No awkward redirects. Just real, trackable engagement — wherever your shoppers are.

Matthew Zabawa
Matthew Zabawa
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