Avoid Fines, Build Trust: Your Guide to CARS Compliance
It’s been almost a year since the Federal Trade Commission (FTC) introduced the Combating Auto Retail Scams (CARS) Rule, setting out to bring greater transparency and fairness to car buying. Although the rule’s original July 2024 effective date has been postponed, the FTC hasn’t slowed down its enforcement actions against dealerships that engage in payment packing or inconsistent pricing practices.
The pressure from fines and regulatory scrutiny isn’t the only challenge. With increasing news coverage around these enforcement actions, consumers are now more aware than ever of deceptive practices in the auto industry, expecting consistent, transparent pricing whether they’re browsing online or visiting a showroom. To meet these expectations and secure compliance, dealerships need solutions designed to keep them CARS-compliant across all sales channels.
With WebBuy, you can manage transparent pricing, ensure consistency across platforms, and protect your dealership from regulatory risks—all while improving customer satisfaction and profitability.