Feature Spotlight: WebBuy QR Codes

Placing QR codes on your vehicles creates a direct path for customers to buy your vehicle when you're not there.  They simply open the camera on their phone and jump right in to building a real deal or at a minimum create a lead for your team.

But, wait there's more... It's not just jumping into exploring payments.  There's many Calls-to-Action you can leverage QR Codes for with WebBuy:  "Buy Now", "Instant Trade Offer", "Prequalify Now", etc. 

No app downloads. No awkward redirects. Just real, trackable engagement — wherever your shoppers are.

How It Works

A QR code simply prompts the customers device to open a URL.  Attach #webbuy-[VIN] to any URL on your website where WebBuy is installed and you have a QR Code URL that takes customers beyond the window sticker and into a real checkout process.  The process is similar for other Calls-to-Action you want to leverage — whether that means jumping into a specific vehicle, starting a trade-in valuation, or prequalifying for financing.

You can create QR codes that:

• Link to a specific vehicle’s deal, complete with pricing, trade-in, and lender options

• Launch a standalone credit prequalification experience — no vehicle required

• Trigger CarValuator® to provide an instant trade-in offer — even if the customer isn’t shopping yet

That flexibility means you can match the QR code to the context: a car on the lot, a service visit, a print ad, or a showroom placard.

Unlike third-party tools, WebBuy QR codes are fully integrated with your process:

• Automatically created per vehicle

• Synced with your payment logic, lenders, and trade values

• Tied into your CRM and lead tracking

• Instantly usable — no dev work, no IT lift

That means every scan triggers a measurable action. You’ll know what vehicles people are scanning, what steps they take next, and what converts.

Real-World Use Cases

Here’s how dealers are using QR codes today — and what they’re getting from it:

Direct Mail & Print Ads

Instead of sending customers to a homepage or phone number, QR codes drive them into an interactive deal. You get better engagement, cleaner attribution, and a stronger ROI on every mailer.

Showroom & Desks

Not every buyer wants to talk right away. Place a QR code on signage or desk placards so they can explore on their own — and come to you when they’re ready.

Service Drive

This is one of the most overlooked opportunities. Customers waiting on service already own a car — and many are thinking about their next one. A QR code offering a real-time trade-in value opens the door to a conversation you might otherwise miss.

Window Stickers

Turn every car on your lot into an always-on sales rep. Shoppers can explore payments, trade options, and financing — all without needing a salesperson by their side.

Conclusion

WebBuy QR codes are simple, flexible, and ready to use across your dealership. Whether it’s a direct mailer, a service visit, or a casual showroom walk-through, they give buyers a quick, clear way to start their journey — and give you a smarter way to capture it.

If you need help adding QR codes to your marketing strategy, reach out to your WebBuy Client Success Manager today.