Posts about:

Digital Retailing

The 5 Most Important Stats Dealers Need to Know

In today’s competitive automotive market, dealerships can’t afford to overlook key statistics that reveal what car buyers expect from their shopping and purchasing experience. From digital retailing to customer satisfaction, these stats underscore the importance of adapting to consumer demand. Let’s dive into the 5 most critical stats every dealer needs to know to stay ahead.

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Why Fragmented Customer Journeys Are Hurting Car Sales

In today’s digital world, customers expect a seamless experience, whether they’re researching online, visiting a dealership, or closing a deal. Unfortunately, the automotive industry often struggles to provide this unified journey, leading to what we call a fragmented customer experience. This disconnect can lead to lost sales, frustrated customers, and weakened brand loyalty.

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Toy car on top of declining stacks of coins representing car prices falling

How To Maximize Profits as New Vehicle Prices Drop

With new vehicle prices dropping for the 10th consecutive month in July, car buyers are gaining leverage, especially as high loan rates continue to shape the market. For dealers, this shift presents both challenges and opportunities. One critical area where dealers can maintain and even boost profitability is in the Finance and Insurance (F&I) department. WebBuy, a dealer-centric digital retailing platform, empowers dealers to maximize F&I gross by giving them full control over the financing process.

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Breaking the Mold: From Lead Capture to Complete Digital Retailing

The automotive industry's digital landscape is evolving rapidly, yet many dealer websites remain stuck in an outdated approach. Despite a growing trend towards online car buying, most dealer websites still rely on fragmented, non-transactional call-to-actions (CTAs) that serve as mere lead capture tools rather than comprehensive digital retail solutions. This gap highlights a significant opportunity for innovation and improvement in dealer website functionalities.

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The Shift from Seller's Market to Buyer's Market

Why Dealers Need a Robust Digital Retailing Strategy:

In recent years, the automotive market has seen unprecedented challenges and transformations. The COVID-19 pandemic, supply chain disruptions, and fluctuating consumer demand created a seller's market where dealerships could sell vehicles with minimal effort due to high demand and limited inventory. However, 2024 is signaling a significant shift towards a buyer’s market, necessitating a strategic pivot for car dealers.

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How to Beat Carvana at Their Own Game

Like it or not, Carvana has revolutionized the car-buying experience with its focus on convenience, transparency, quality assurance, and customer-friendly policies. However, traditional dealerships can still compete and even surpass Carvana with the right tools -- without sacrificing their unique way of doing business. The WebBuy Omni Sales Platform is designed to help dealers do just that. Here's how WebBuy enables dealers to beat Carvana at their own game by excelling in these four key areas.

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Should OEMs Dictate Software Choices for Dealers?

In the automotive industry, the relationship between car manufacturers (OEMs) and their dealer franchisees has traditionally been simple: "You build 'em, and we sell 'em." As the digital age transforms vehicle shopping and purchasing, a pressing question arises: should OEMs dictate which dealer management systems (DMS), retailing software, and website platforms their franchisees use? Here, we explore both sides of this debate, with a focus on the dealer perspective.

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