Car Dealership Guy - Daily Dealer Live Appearance

Yesterday on the highly influential Car Dealership Guy channel's Daily Dealer Live show, Sam D'Arc interviewed Nissan of Stockton’s Steve Moroz and our Matt Zabawa to investigate how they doubled volume to 160+ units/month by digitizing their showroom.  It was a critical decision to "Burn the Boats" and commit to using WebBuy on every deal in the showroom.

Catch the full replay of Matt and Steve breaking down the exact playbook on the Daily Dealer Live Show here: Watch Daily Dealer Live Interview

Let’s talk about what’s really killing your showroom velocity. Walk-in traffic sits down, a salesperson spends two hours walking the lot selling a $30,000 vehicle, only for the desk manager to run a hard pull and realize the customer's credit tier can only support a $20,000 car. Result? A late-deal vehicle switch, acute customer embarrassment, and a buyer walking out the door. Meanwhile, your desk managers are juggling nine different browser tabs—jumping between VinSolutions, vAuto, and separate credit portals—just to push a single deal to Dealertrack or CDK. It’s slow, it’s fragmented, and it’s bleeding sales because the customer's patience clock runs out before a deal can be reached.

WebBuy’s Matt Zabawa joined Steve Moroz, General Sales Manager at Nissan of Stockton, to pull back the curtain on how they eliminated this operational bottleneck completely. By integrating WebBuy’s Website + Showroom omnichannel platform, Nissan of Stockton stopped treating digital retailing as a passive website widget and turned it into their primary sales engine. Using instant soft-pull pre-qualifications and side-by-side desk touchscreens, salespeople and customers collaboratively structure penny-perfect payments and trade valuations on a single screen before ever walking the lot.

When you burn the boats and commit to a true omnichannel sales platform, the numbers don't lie. By standardizing on WebBuy, Nissan of Stockton grew their monthly volume 50% with a smaller team to over 160 cars a month while seeing massive bottom-line lifts:

• +$462 in average new car gross profit.
• +$405 in F&I gross profit.
• +$307 in sold trade gross.
• Deal times slashed from over 3 hours down to under 90 minutes.

Catch the full replay of Matt and Steve breaking down the exact playbook on the Daily Dealer Live Show here: Watch Daily Dealer Live Interview

Read the complete, data-driven success story on our website today: Read the Nissan of Stockton Case Study

See Matt and Steve M. at Digital Dealer on Sept 22nd in Detroit: Digital Dealer Session