Case Study Drop—How Nissan of Stockton Smashed Their Sales Plateau

New Case Study

We just completed the case study analysis with Nissan of Stockton and the results were better than we had hoped!

Consider that Nissan of Stockton operates in a hyper-competitive metro market with high volumes of challenged credit.  Its a recipe for operational gridlock with lots of potential customers falling through the cracks in the showroom process and many other customers opting for transparent, digital purchasing experiences promised nearby disruptor dealerships Carvana and CarMax.  

Click to Read the Full Case Study

The Fix

Nissan of Stockton leadership made a bold, uncompromising decision: they "burned the boats," canceled their redundant standalone desking software, and fully integrated WebBuy's Website + Showroom omnichannel platform across their entire sales floor. By installing side-by-side touchscreen displays on desk workstations, salespeople and customers collaborate in real-time. The platform unifies credit soft-pulls, automated trade valuations, lender submissions, and payment calculations into one single application—keeping the desk manager in complete control of gross.

The Proof

The results speak for themselves. Our newly published case study details how Nissan of Stockton transformed their operations and doubled their volume:

• Volume Soared: Jumped from 40–50 units a month to over 160 units, achieving a blistering 37% showroom closing ratio on WebBuy-enabled deals.
• Gross Protected & Expanded: Generated an +$462 lift in average new car gross, +$405 in F&I gross, and +$307 in sold trade gross.
• Operational Velocity: Cut average deal times from 3 hours down to under 90 minutes, allowing desk managers to handle massive Saturday rushes (like 61 ups and 13 complex deals in a single day) without adding headcount.

Read the complete, data-driven success story on our website today: Read the Nissan of Stockton Case Study