Like it or not, Carvana has revolutionized the car-buying experience with its focus on convenience, transparency, quality assurance, and customer-friendly policies. However, traditional dealerships can still compete and even surpass Carvana with the right tools -- without sacrificing their unique way of doing business. The WebBuy Omni Sales Platform is designed to help dealers do just that. Here's how WebBuy enables dealers to beat Carvana at their own game by excelling in these four key areas.
Convenience
1. Seamless Online Experience
- Integrated Solutions: WebBuy integrates seamlessly with dealership websites, enabling customers to browse inventory, get trade-in values, and secure financing all online. This mirrors the convenience Carvana offers, making the car-buying process easy and accessible. For dealers, this means they can bundle all of their current tools into one, easy-to-manage platform.
- Complete Transactions Online: Unlike other digital retailing tools, WebBuy allows customers to complete the entire purchase process online, from selecting a vehicle to applying for credit. This convenience attracts tech-savvy buyers who prefer to avoid the dealership visit.
2. Home Delivery and Pickup
- Flexible Delivery Options: Just like Carvana, WebBuy allows dealers to offer home delivery and pickup services, adding an extra layer of convenience. Buyers can receive their new vehicle right at their doorstep without the hassle of visiting the dealership.
Transparency
3. Clear Pricing Models
- No-Haggle Pricing: WebBuy helps dealers present clear, non-negotiable prices. This straightforward pricing approach appeals to buyers who dislike the traditional haggling process, mirroring Carvana’s transparent pricing model.
- Real-Time Market Data: Dealers can use real-time market data to set competitive prices. WebBuy offers penny-perfect pricing, down to the town/municipality, utilizing rulesets dictated by the dealership, States, OEMs, and Lenders along with several industry-leading data partners. This ensures that prices remain attractive and transparent, fostering trust and confidence among buyers.
4. Detailed Vehicle Listings
- Virtual Showrooms: WebBuy enables dealerships to create virtual showrooms with high-quality images and detailed vehicle information, including 360-degree views. This matches Carvana’s comprehensive listings and gives buyers the confidence they need to make informed decisions.
Quality Assurance
5. Inspection and Certification
- Vehicle History Reports: WebBuy provides access to free vehicle history reports, similar to Carvana’s Carfax reports. This transparency about a vehicle’s past ownership, accidents, and maintenance records gives buyers peace of mind.
Customer-Friendly Policies
6. Flexible Financing Options
- Integrated Financing Tools: Most competitors only offer pre-qualification to customers. WebBuy offers a hard offer directly from a financial institution and the firm offers the customers receive is an actual lender approval, including the ability for the dealer to control reserve and rate mark-ups, unlike most other digital retailing tools.
- Trade-In Calculators: With WebBuy's CarValuator, dealerships can give the customer an instant real appraisal or purchase offer, providing the user with an actual value you control to complete their purchase. Compete with Carvana, CarMax, and KBB and acquire more used inventory with actual purchase offers, even if they don't buy a car from you, all included with WebBuy.
7. Personalized Customer Service
- Virtual Consultations: Despite the digital shift, personalized customer service remains crucial. WebBuy offers virtual consultations and chat features with NetDesker, allowing dealers to maintain the personal touch that many buyers still value. This personalized interaction can make a significant difference in customer satisfaction and improve drop-off rates.
Conclusion
Carvana has set a high standard in the automotive industry by focusing on convenience, transparency, quality assurance, and customer-friendly policies. However, traditional dealerships equipped with WebBuy can compete—and even surpass—Carvana. By excelling in these four key areas, dealers can meet and exceed the expectations of today’s car buyers. WebBuy empowers dealerships to leverage the best of digital innovation while maintaining the personal touch that sets them apart, effectively beating Carvana at their own game.