Breaking the Mold: From Lead Capture to Complete Digital Retailing
The automotive industry's digital landscape is evolving rapidly, yet many dealer websites remain stuck in an outdated approach. Despite a growing trend towards online car buying, most dealer websites still rely on fragmented, non-transactional call-to-actions (CTAs) that serve as mere lead capture tools rather than comprehensive digital retail solutions. This gap highlights a significant opportunity for innovation and improvement in dealer website functionalities.