Why Speed Matters in the Showroom — Soft-Pull Credit, Podcast, Webinar

Speed matters on the showroom floor because deal time affects gross profit. After a customer has spent 90–120 minutes in the store, average PVR starts dropping rapidly. Getting credit information earlier helps your team structure realistic deals from the start, reduce rework, and keep the sale moving.

700Credit Managing Director Ken Hill, podcast host Jason Harris, and WebBuy Head of Product Matt Zabawa explore that connection in the new 700Credit podcast episode, "Half the Time, More Gross, More Deals: Soft Pull Credit Ends Showroom Lag" as a preview of the 700Credit Webinar happening on Tuesday, November 17, 2026, at 2 p.m. ET.

Listen to the Podcast for a preview of the webinar:

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Where showroom deals lose momentum

A shopper builds a payment, values a trade, or starts a prequalification online. Then they arrive at the dealership and repeat the process. The salesperson leaves for the sales tower, the customer waits, and the desk works through another pencil.

When credit information comes late, the team may discover that the vehicle or payment does not fit the customer's credit profile. Now the deal needs restructuring, and the customer has already invested time in an option that may not work.

The problem is not a lack of digital tools. It is the gap between what the shopper does online and what your team can use in the showroom.

Start with credit information, not payment rework

WebBuy connects online and in-store deal activity so your team can continue the conversation instead of starting over. With automated first pencils and soft credit pulls in the showroom workflow, salespeople spend less time going back and forth to the tower and more time with the customer.

Earlier credit information helps the desk match shoppers to realistic vehicles and payments sooner. That means fewer late-stage surprises, less restructuring, and fewer unnecessary discounts to hold a stalled deal together.

For F&I, the benefit is a deal structured around what the customer can realistically buy. For your sales team, it is a clearer path forward, including financing opportunities for credit-challenged shoppers.

How Nissan of Stockton cut transaction time by 50%

The upcoming webinar will highlight the experience of Nissan of Stockton General Sales Manager Steve Moroz. By bringing customer information, soft-pull credit data, and Digital Retailing into one workflow, Moroz reduced transaction time by 50%.

That result illustrates where the opportunity lies: reducing waiting and rework throughout the deal, not just responding faster to a lead.

Join the live webinar on November 17

The podcast introduces the conversation. The live webinar takes it further.

Join 700Credit Managing Director Ken Hill and WebBuy Head of Product Matt Zabawa on Tuesday, November 17, 2026, at 2 p.m. ET for practical ways to bring soft-pull prequalification into your road to the sale.

You will learn how to:

- Move deals faster: Get credit information earlier so your team is not restructuring payments after the fact.

- Protect your gross: Match shoppers to realistic vehicles and payments sooner, and reduce unnecessary discounting.

- Capture more subprime business: Identify financing opportunities earlier and give credit-challenged shoppers a clearer path to purchase.

Frequently asked questions

When is the webinar, and who is speaking?

The live webinar is Tuesday, November 17, 2026, at 2 p.m. ET, featuring 700Credit Managing Director Ken Hill and WebBuy Head of Product Matt Zabawa.

Is the podcast a substitute for the webinar?

No. The podcast previews the topic. The webinar explores practical showroom strategies and the Nissan of Stockton example in more detail.