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Should OEMs Dictate Software Choices for Dealers?

In the automotive industry, the relationship between car manufacturers (OEMs) and their dealer franchisees has traditionally been simple: "You build 'em, and we sell 'em." As the digital age transforms vehicle shopping and purchasing, a pressing question arises: should OEMs dictate which dealer management systems (DMS), retailing software, and website platforms their franchisees use? Here, we explore both sides of this debate, with a focus on the dealer perspective.

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