The 5 Most Important Stats Dealers Need to Know

In today’s competitive automotive market, dealerships can’t afford to overlook key statistics that reveal what car buyers expect from their shopping and purchasing experience. From digital retailing to customer satisfaction, these stats underscore the importance of adapting to consumer demand. Let’s dive into the 5 most critical stats every dealer needs to know to stay ahead.

#1

46% of Car Buyers Would Switch Dealers for a Better Experience

Why It Matters: Nearly half of all car buyers are willing to switch dealers if it means a more seamless and transparent buying experience. With customer experience being a driving force behind sales, dealerships must focus on creating smooth, hassle-free interactions both online and in the showroom.

Source: Automotive Customer Experience Rebooted (Accenture)

#2

82% of Car Buyers Want a Hybrid Buying Experience

Why It Matters: According to Capital One’s Car Buying Outlook, most consumers want to mix online convenience with in-person interactions like test drives. This means that dealerships need to provide robust digital tools to facilitate research and purchasing, while still offering a strong in-store experience.

Source: Capital One Car Buying Outlook ​(Capital One).

#3

77% of Car Buyers Want More Transparency on Pricing and Financing

Why It Matters: Transparency is key to building trust. A large percentage of car buyers feel that pricing and financing options aren’t clear enough upfront. Dealers who can offer transparent, accurate pricing through tools like penny-perfect payment calculators are more likely to win over these skeptical buyers.

Source: Capital One Car Buying Outlook ​(Capital One).

#4

40% Lead Conversion on Pre-Qualification

Why It Matters: Dealers using pre-qualification CTAs convert leads at a rate of 40%. This powerful stat shows that when customers are provided with quick, hassle-free ways to check their credit and pre-qualify, they’re more likely to move forward with a purchase.

Source: Industry Data, 700 Credit Partnership ​

#5

Buyers Who Submit More Detailed Information Online Are More Satisfied with Their Shopping Journey

Why It Matters: Cox Automotive’s research shows that car buyers who provide more information during the online process are generally more satisfied with their overall buying experience. This supports the importance of offering detailed, easy-to-use online tools, such as pre-qualification forms, which streamline the buying process and improve customer satisfaction.

Source: Cox Automotive

How WebBuy Can Help You Meet Customer Expectations

WebBuy’s digital retailing tools help dealerships deliver on the seamless, transparent, and efficient experience today’s buyers demand. Here’s how:

• Seamless Online-to-Instore Experience means customers never leave your website, and all the information they input online seamlessly translates to the showroom. This keeps the buying journey consistent, transparent, and smooth from start to finish.
• Integrated Digital Retailing gives customers the flexibility of a hybrid buying experience, allowing them to start their journey online and complete it in-store.
• Penny-Perfect Pricing ensures buyers see accurate, real-time payment options and trade-in offers, meeting their expectations for transparency.
• Pre-Qualification Solutions convert leads more effectively by allowing buyers to check their credit and explore financing options without the hassle.

With WebBuy, you’ll stay ahead of the competition by offering the experience customers are looking for, both online and in person.