In the competitive world of car sales, every lead counts. As a dealership owner or manager, you know that converting website visitors into leads is crucial for your success. But do you know which call-to-actions (CTAs) are the most effective at driving those conversions? We’ve analyzed the data and have some valuable insights to share.

In the automotive industry, the relationship between car manufacturers (OEMs) and their dealer franchisees has traditionally been simple: "You build 'em, and we sell 'em." As the digital age transforms vehicle shopping and purchasing, a pressing question arises: should OEMs dictate which dealer management systems (DMS), retailing software, and website platforms their franchisees use? Here, we explore both sides of this debate, with a focus on the dealer perspective.