Why Dealers Need a Robust Digital Retailing Strategy:

In recent years, the automotive market has seen unprecedented challenges and transformations. The COVID-19 pandemic, supply chain disruptions, and fluctuating consumer demand created a seller's market where dealerships could sell vehicles with minimal effort due to high demand and limited inventory. However, 2024 is signaling a significant shift towards a buyer’s market, necessitating a strategic pivot for car dealers.

When it comes to buying a car, trade-in negotiations are often the most contentious part of the process. Both buyers and dealers have their own perspectives and interests, leading to potential conflicts. However, WebBuy’s trade-in tool, CarValuator, is changing the game by making this process significantly less contentious.

Like it or not, Carvana has revolutionized the car-buying experience with its focus on convenience, transparency, quality assurance, and customer-friendly policies. However, traditional dealerships can still compete and even surpass Carvana with the right tools -- without sacrificing their unique way of doing business. The WebBuy Omni Sales Platform is designed to help dealers do just that. Here's how WebBuy enables dealers to beat Carvana at their own game by excelling in these four key areas.

In the competitive world of car sales, every lead counts. As a dealership owner or manager, you know that converting website visitors into leads is crucial for your success. But do you know which call-to-actions (CTAs) are the most effective at driving those conversions? We’ve analyzed the data and have some valuable insights to share.

In the automotive industry, the relationship between car manufacturers (OEMs) and their dealer franchisees has traditionally been simple: "You build 'em, and we sell 'em." As the digital age transforms vehicle shopping and purchasing, a pressing question arises: should OEMs dictate which dealer management systems (DMS), retailing software, and website platforms their franchisees use? Here, we explore both sides of this debate, with a focus on the dealer perspective.

We're excited to announce the addition of a number of great new features including:

• Passwordless Account Creation
• Full Client Trade Offer History
• Client Milestone Icons Update
• Dealer Control Center Rapid Account Switching
• Estimator Page Lead Gating

There are a number of ways that a dealer can start a deal for a customer depending on their circumstances. WebBuy has been built to provide flexibility to dealers in how they'd like to collaborate with their clients to build and close deals. Here are some deal building methods you might like to try:

We're excited to announce the addition of a texting integration with Podium! This integration will allow users will be able to quickly get answers to their questions without having to leave the application. Dealers will be able to receive messages from users asking questions within the application, and they'll also be able to send WebBuy deals out to their clients that haven't already started a deal in WebBuy. You can check it out in action in this video:

We're excited to announce the addition of credit prequalifications (credit softpulls) to our WebBuy digital retailing tools. The prequalifications will be powered by 700 Credit, a powerful credit checking solution used by over 20,000 dealers across the automotive, RV, powersports, and marine industries. They connect to all three of the credit bureaus, so our dealers will be able to utilize their preferred bureau for collecting credit reports on users. Using softpulls will boost a dealer's qualified leads and arm them with rich data to help close deals and maximize gross.